Easy methods to Create Distinctive Ecommerce Content material Present Guides
Whether for a loved one or a work colleague, getting a gift for someone is never easy.
One reason for this is that there are billions of options to choose from. The other reason is that most people don't have the time to go through millions of catalogs to choose one.
Therefore, if you run an e-commerce store, you should make it easy for your customers to choose one of your products as a gift.
To do this, you need to provide a gift guide for your customers to make the selection process easier.
Why Should You Create Gift Guides For Your Ecommerce Site?
In addition to making it easier for your customers to decide which of your products to give away, gift guides serve many other purposes. Here are a few more reasons why you should create a gift guide for your ecommerce site:
Gift guide Increase brand awareness
One of the top reasons for creating a gift guide is to increase brand awareness. Christmas gift guides are a popular form of content, especially during the Christmas season. Since they are helpful in inspiring purchases, consumers will likely share them with their networks. As a result, you will enjoy a boost in brand awareness.
Gift guide Can Increase sales
Every business activity you undertake must ultimately have an impact on your bottom line. This is exactly why you need to invest in a gift guide for your ecommerce store. A well-designed gift guide is a powerful tool to help increase sales in your ecommerce store.
Gift Guides offer blog and social media content
Another reason to invest in creating a gift guide for your ecommerce site is because gift guides provide you with engaging content for your blog. They also make for great social media posts. By doing this, you will be able to maintain high engagement rates with your target audience.
Gift guides can also help you achieve many of your marketing and sales goals.
How to Create Unique Gift Guides for Your Ecommerce Business
Now that you know what a gift guide is and why it is important to have one in your ecommerce, let's dive into how to create one.
1. Identify your audience
Audience research is one of the most important steps in creating a gift guide. That's because you need to know your audience in order to develop accurate buyer personas.
In order for your gift guide to be engaging, you need to understand your target audience enough to create personalized recommendations.
Here are a few tips:
Collect demographic data
Demographic data relates to the physical characteristics of your target audience. Examples include:
- marital status
- geographical location
Understand your audience's psychographic data
Psychographic data is information about your target group:
- Personality traits
Both demographic and psychographic data are essential to understanding your customers' needs, weaknesses, and aspirations. As a result, you can create a gift guide that is relevant by offering personalized product recommendations.
2. Select items to include in your gift guide
Once you understand your audience, the next step in creating your gift guide becomes easier: choosing the products to include in your gift guide.
Even though you're armed with extensive customer data, choosing the right products for your gift guide can be a daunting task. Some tips to help you choose unique gift ideas include:
View your sales data
The most effective way to select items is to look at your sales data. Your data give you insight into:
- Buying trends and habits
- Popular products
- unique segments
In addition to your own sales data, you can also use tools like Google Trends to identify new opportunities in your niche.
Ask your customers
Another effective way to find out what to include in your gift guide is to ask your customers. The best way to do this is to use interactive content like polls, polls, and quizzes. These will give you an insight into your audience's preferences. To take advantage of interactive content, you can invest in an interactive content tool. Alternatively, you can create surveys on your favorite social media channels.
Consider creating gift packages
Not sure what to include or exclude from your gift guide?
Then consider creating gift packages.
Gift packages are a great way to showcase your range of products. For your bundles to be effective, you need to find the right mix. Some of the tips for getting the mix right include bundling:
- complementary products from your range
- Products that you have successfully cross-sold
- fast selling products with slow movers
You can also consider working with other brands that target audiences similar to yours but don't sell the same products as you.
Contact your suppliers
Your suppliers are another way you can use to know which products to include in your gift guide. Ask them what products are moving fast in their inventory or which ones they expect to be popular.
Your gift guide's success lies in knowing which products are relevant for the season. Invest time to ensure that the products you offer reach your target audience.
3. Create headlines for your gift guides that stir emotion and stimulate action
As with all other types of content, your gift guide to success depends on a meaningful headline. Take the time to create one that:
Arouses the emotions of the reader
Buying gifts is usually an emotional endeavor. When your customers are looking for a gift, they are (in most cases) for someone they have an emotional connection with. Therefore, they want a gift that has an emotional impact.
Because of this, the headline of your gift guide needs to arouse the emotions of your target audience.
Use personalization to create such a headline. Address your customer directly by using the word "you". You can also create emotional headlines using words that trigger an emotional response in your readers.
Inspires readers to take action
The headline of your gift guide must also encourage readers to take action, preferably buying one of your products. In order to do this:
- Use active voice and avoid passive voice
- use power words
- Paint yourself a picture of the benefits of reading your gift guide
A well-written headline is essential to captivate your target audience and get them looking for the perfect gift for their loved one or colleague.
4. Find high quality product images
Once your customers click through your gift guide, you need to grab their attention right away. This works best with high-quality product images. Here is an excellent example from Brightland's Gift Guide:
Images not only help to attract attention, but also:
- Give instant information: Humans are visual beings and process images faster than text.
- Make your gift guide easy to scan: Images are a great way to help your readers browse your gift guide.
- Pictures encourage sharing: People love to share helpful things they can find on the internet. Those who love your gift guide will be more likely to share it if you use high quality images.
It's easy to use the images for your gift guide. Your first port of call would be to get your manufacturer's product images. However, a better option would be to hire a professional photographer and take your own pictures. This allows you to place your products in an environment of your choice, resulting in personalized images.
5. Determine the format of your gift guides
Gift guides come in all shapes, sizes, and styles. If you are planning on creating your own guide, you need to determine the best format for your guide. Examples of the formats of the gift guide are:
- blog entry
- Slide show
- Social media post (like Instagram posts)
How do you know which content format to use?
There are a few factors you can use to help you choose the best format for your gift guide:
When deciding which content format to use, the first port of call must always be your audience. Check your blog and social media analytics to see what types of content are doing well with your audience.
The platforms on which you will market your Gift Guide
The platforms you market your gift guide on is another factor that will determine the format of your guides.
After all, your niche is another major factor that will affect the format you should use for your gift guide. If you're in a visual niche, your gift guide may not need as much text as one in a niche where information plays a bigger role in driving conversions.
6. Market your gift guideso
When your gift guide is ready, it is time to show it to the world.
How do you get eyeballs on your gift guide?
Here are a few tips to help you market your gift guide to the right audience.
Share it on social media
One of the best marketing channels for your gift guide is social media.
With over 3.6 billion active users per month, social media gives you access to over half of the world's population.
That's not the best part.
In particular, if you're running paid ads, you can hyper-target your campaigns to reach people who match your ideal customer profile (ICP).
Send it to your email list
Another great marketing channel for your gift guide is email. Despite being one of the oldest and most basic digital marketing channels, email is still one of the best when it comes to marketing your gift guide.
One of the best things about email marketing is that most of the people on your list are already interested in your offer. The chances that you will know other people who are interested in receiving your product as gifts are also high.
Another benefit of email is that you can segment your email list so that you can create personalized messages. You can also consider creating a personalized gift guide for each segment to increase the chances of conversion.
Make use of SEO
Search Engine Optimization (SEO) is still applicable for marketing your gift guide. Though simple, it's easy to forget about implementing best practices such as:
- Keyword research
- Adding tags to your pictures
- strategic link
- Focus on user experience (UX)
Make it easy for your customers to find your gift guide when they are looking for gift ideas. An effective SEO strategy is exactly what you need to do it.
Creating your gift guide is only half the battle. Getting it in front of the right people is the other half. With your well-designed gift guide and these three gift guide marketing tips, you'll increase the chances of your gift guide successfully driving sales.
FAQ: Best Practices for Gift Tips
Buying gifts is never easy. It becomes more difficult when you have a long list of recipients. That is why your customers appreciate a helpful gift guide. While we've covered how to create a unique gift guide for your ecommerce website, you probably have a few questions about gift guide best practices. Before we wrap up, let's quickly answer a few.
Do Gift Guides Really Help Increase Sales?
There are two main reasons gift guides work so well. The first is that people don't have time to shop for gifts – but they do. Second, there are just too many products to choose from. Gift guides solve both of these problems by helping your customers find and decide what to gift their friends and loved ones.
How do I improve the chances of my Gift Guide being converted?
One word: data.
Before starting your gift guide, you need to gather all of the information about your target audience and market. Search your sales records and use competitive analysis tools and whatever other data collection tools you can get your hands on. Use these to identify any data that will help in designing and creating your gift guide. This way you make sure that you create a focused gift guide.
Creating a gift guide is a must when running an ecommerce business. Not only do you increase your sales over the holiday season; Gift guides also help increase your brand awareness.
Gift guides are the perfect marketing tool as they attract enthusiastic buyers.
That is why you need to include them in your marketing strategy. However, in order for them to work you need to make sure that yours is unique and well made. Use the tips above to create your first (or next) gift guide for the next holiday season.
Have you ever used gift guides to drive sales in your ecommerce store?
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