Easy methods to create and handle a ebook launch workforce

Angry. Yesterday I published my novel Surviving Death. It got off to a good start, the book became a No. 1 new publication on Amazon and would not have been so successful without my book start team. You were great and helped me get my book known!

How do you build a book launch team? Today I'm going to share some strategies I used when I started my novel and offer some ideas on what to do with your book start.

What is a book launch team?

Let's start with the basics: what the hell is a book launch team?

The answer is pretty simple. A book launch team is a group of people who agree to spread the word about your book on the day of your release, and ideally for a week after.

In other words, your book launch team will help you sell books.

5 steps to building a book launch team

How can you get the most out of a book launch team? Here are five tips:

1. Ask everyone

Some writers prefer smaller book launch teams from people they know. But I don't really recommend this trail. Ask everyone you know. Ask on social media, ask your author's email list, and ask your friends and family. Get in touch with people personally.

I sent an email to my list of authors asking to participate. I also posted on social a couple of times asking for help. (Asking for help is important. Don't make your post too long or give a summary of your book. Just say something like, "Can you help me? I'm putting out a new book and would love your help spread the word!")

Why everyone ask? You're looking for the best word of mouth possible. I ended up having over two hundred people on my book launch team for Surviving Death. The more the better!

Don't ask people the night before your start date. You need to start assembling your book launch team at least a month in advance of your book launch.

2. Make sure you understand what you want from your book

I set up a Facebook group and an email list for my book launch team. From there I was able to share exactly what I needed from them, give them freebies, and keep them busy with my book.

When I say be clear about what you want, I mean be very clear. Write step-by-step instructions and give them an overview of how the process works. Keep in mind that most of these people have probably never participated in anything like this before, so they won't know what to do!

I told my Surviving Death team when to post, what to post, and when to review. Just do it for them! I wrote the entire post copy but encouraged them to tweak it if they wanted to. I also made various mockups and teaser videos of my book so that they could be published on Instagram and other outlets.

3. Give your Book Launch Team an ARC

An ARC is an expanded reader copy. You want to give a free copy of your book to every single person in your starting group. Yes, it's free.

Here's why: book reviews.

Reviews are insanely important, and you want that social proof as you get started so people are intrigued enough to buy. People don't just buy things on the cover blurb! They want to know that it is worth their time and this is where the reviews come in. If you're lucky, you might also have a few people who write book reviews on their blogs, so you definitely want them to have time to get up.

For your book launch team, you want to give them time to read the book before the launch day so they can write a review during your launch week.

I used BookFunnel, a book marketing tool that gives books away for free, to give my start team the ARC. This is how it looks:

BookFunnel - The writing practice

Not everyone does this, but I also asked my team to buy a discounted edition of my e-book. I've set the pre-order price lower just for them. I didn't tell them at the time to tell them anything about the book. Then I increased the price just before the start. This way, if your team leaves a review, it will be considered a "verified" review by Amazon.

4. Keep your team engaged

Since you've hired your team ahead of time, it can be difficult to maintain enthusiasm for your book. You need to entertain them so that they will think about your book and be interested in helping you get the word out.

I mentioned earlier that I started a Facebook group for my Surviving Death team. Facebook groups are great ways to keep in touch with your book. Email is good for instructions, but not so good for excitement.

I focused on freebies and a guessing game with my team. I ordered book wagons (key rings, bookmarks, etc. with my book cover on them) and proofs and made freebies for these items. The game I came up with was to let them guess who the inspiration for my characters was. I posted notices and they advised in the comments. This way I was able to talk about my characters (book hype), give them an insight into how the writing process works (people are always curious) and get group interaction.

5. Reward your start team

Being part of a book launch team is obviously a voluntary situation. Everyone on your team is doing you a favor. Never forget that!

On this launch, my rewards for my team focused on the loot and signed proofs. Depending on the type of book you've written, there are other things you can do, such as: B. a "Ask Me Something" session, the opportunity to attend a course you teach, exclusive bonus content or discounts on other items.

Get creative, but make sure your rewards match your book. I teach writing here, but it would have made no sense to me to offer an exclusive writing session with my start team as surviving death is a fiction and not a guide to writing.

One more thought to reward your start team: It's not about bribing them. It's about having fun getting started!

Remember to have fun

Starting a book is stressful. Much more stressful than it seems. Meanwhile, remember that this is your dream and have fun with it! Every launch is a learning experience, and there is no “perfect” way to build and manage your book launch team.

Surviving Death is available now on Audible, Kindle, and paperback! Get your copy of Surviving Death here.

Have you ever built a book launch team? Any other ideas not mentioned here? Let me know in the comments!


Imagine you are looking for a bestseller. to adjust a timer for 15 minutes and write about how it feels and what you would do.

Don't forget to include your letter the comments. Let's share some ideas for the book launch team!

Sarah Gribble

Sarah GribbleSarah Gribble is the best-selling author of dozens of short stories exploring awkward situations, fundamental fears, and the general awe and fascination of the unknown. She has just published SURVIVING DEATH, her first novel, and is currently working on her next book.

Follow her @sarah Typos or subscribe to her free email list at https://sarah-gribble.com.