Easy methods to contain your goal group with reside streaming
Are you missing out on a large part of your target audience? If you don't use live streaming to get in touch with your followers, it might be.
The numbers behind live streaming are impressive. If you haven't already, this medium should be incorporated into your marketing strategy. Here's how to use live streaming to get insane levels of engagement with your audience.
What is live streaming?
Live streaming is a powerful way to connect with your target audience and personalize your message in a way that is unique compared to other marketing media. Delivering a live feed to your audience over the internet is a simple process, but it can produce great results.
By leveraging your reach on social media, you can stream live material to large audiences and give your followers a unique insight into your business.
The growth of live streaming has been exponential: the market grew from $ 30 billion in 2016 to an expected value of $ 70 billion in 2021 and $ 184 billion in 2027. That is a huge growth, that forces marketers to stand up and notice that 28% more invest in live streaming.
Why your business should use live streams
Live streaming is a great way to engage with your audience in a real, personalized way. It allows your audience to see the faces and the voice behind the brand in an unfiltered medium that fosters brand association and loyalty.
When it comes to the reasons your business should be using live streams, the numbers speak for themselves:
- Live streaming reached 1.1 billion hours in 2019 (live stream)
- 80% of viewers prefer to watch live videos than read a blog (livestream)
- The joy of videos increased brand association by 139% (livestream)
- Consumers 39% more likely to share video (99 companies)
- 82% of viewers prefer to watch a live video over standard social media posts (Hubspot).
- Live broadcasts make up every fifth Facebook video (Facebook)
People use live streaming to create a deeper connection with your brand. With your social media presence, you probably already have a platform to use it.
Which social media platforms have live streaming?
One of the good things for businesses that haven't been using live streaming is that it doesn't take a long time to set up. For the most part, you can broadcast live streams from platforms that you most likely are already using, e.g. B. Facebook, Instagram, YouTube, Twitter and many others.
Each platform offers slightly different features and the ability to reach a different audience. If you already have a large presence on these platforms, live streaming can help you reach a large audience instantly. Even if you don't, this is a great way to grow your presence.
Facebook Live Streaming
According to 99Firms, 52% of live streams are on social media. With 2.7 billion monthly active users, Facebook is the most popular. Facebook Live has been around since 2016 and has had a huge impact on the platform over those years.
Live videos receive 10x more comments than normal videos and 3x longer playback times. This shows the power of live streaming on Facebook and therefore 42.7% of companies use live streaming on this platform.
Instagram live streaming
Instagram (1.15 billion active users) may not be as big as Facebook in terms of monthly users, but it does allow your business to reach a different demographic. Popular with people between the ages of 18 and 34, Instagram Live gives you the opportunity to take advantage of one of Instagram's greatest assets – a very visual platform.
Although you limit yourself to live streaming from a mobile device, this allows you to provide very personal insight into your brand and tailor your content to your audience.
YouTube live streaming
YouTube was the original video-based platform in many ways, and it now plays a huge role in live streaming for marketers. With an active audience of 2 billion users per month, it is the second largest social media platform after Facebook and is widely considered to be the second largest search engine in the world behind Google.
This offers great potential for marketers, and as you'd expect, live streaming works particularly well on this platform. To put the numbers in perspective, Red Bull's live stream "Stratos Jump" had 2.3 million simultaneous views. When you find that the average NBA game drew 1.93 million viewers for the 2017/18 season, the potential of live streaming is easy to see.
On YouTube, as on Facebook, your live videos are saved after streaming. Here is an example of a live stream that was then automatically saved on this sports channel's YouTube:
Periscope live streaming
Periscope is a live streaming app that allows users to broadcast live events on Twitter. We often think that Twitter is more of a text-based platform, but it certainly is no longer, and videos (especially live videos) generate huge engagements.
Video has seen tremendous growth on Twitter in the past few months, drawing 10 times more engagement than regular tweets. This is a great way to improve your Twitter profile.
Tips and tools to optimize engagement with your live streams
As with anything in marketing, there are many tools you can use to tweak your live streaming. What is important with these tools is not to go crazy and sign up for lots of subscriptions, but to do your homework and find the package that best fits your business.
To help you with that, here are some of my favorite live streaming tools.
If you've read along, "It's great that there are so many platforms to live stream on. But what if I want to use them all at the same time?" then restream.io is your answer.
When it comes to live streaming, Restream does pretty much everything. You can simultaneously stream on over 30 social media platforms, schedule your live streams and recorded videos, involve your viewers via chat and bring all your analysis together in one place.
With a free forever starter plan and packages that go all the way up to a professional plan for a very reasonable $ 41 a month, Restream gives your live streaming the opportunity to reach a large audience.
One of the best things about Restream is how easy it is to set up and start streaming.
Once you've created an account, you'll be taken to your dashboard where you'll be asked to add your channels. From here you can choose from a list of different platforms and link your accounts with just a few clicks.
When you've synced all of your accounts, you'll see the option to go live on your dashboard. You can easily connect all of your accounts and have them live to your followers in minutes.
Another great tool that Restream has is the ability to schedule an event so you can let your followers know that you are going live. This is a great way to make sure your followers are online when you go live so they don't miss a thing.
It's not just live video that Restream can help with, however. This is also useful for scheduling recorded videos. That way, instead of logging in every day, you can schedule your posts.
Without a doubt, one of the greatest advantages is having all of your analysis in one place. You don't have to switch between Facebook, YouTube and Twitter to understand the performance of your streams as Restream gives you all the detailed insights you need.
Social media scheduling tools for advertising
To get the most out of your live streams, you want to reach the largest possible audience. To do this, you need to build your following and make sure you are promoting your live videos.
You also need to be consistent with your social media. Social media marketing relies on creating consistently engaging content. The easiest way to do this is by using planning tools. You still need to create great content, but at least these tools will allow you to schedule your posts without having to log into every social media platform.
While Restream got you covered for videos, tools like Hootsuite, SocialPilot, and Buffer can make sure you stay consistent with your other social media posts. Similar to Restream, all you need to do is sync your accounts. Then you can instantly post on any platform and schedule all of your content.
This can help you create a large, engaged audience that is happy to interact with you. This is perfect for your live streams.
Images will play a huge role in promoting your live streams. Restream gives you the option to add a thumbnail to the reminders you have sent.
It's important to remember that the images you are using must reflect the quality of your live streams. There's no point in putting all of that effort into creating a great live stream when you're using low quality posts to promote it. You need to think of it as a package and invest in your marketing as well as running your live stream.
Posts with relevant visual content get 94% more views than content strategies without them, and this is where your custom images come in.
Tools like Pablo and Canva let you create and edit stunning graphics so they are perfectly optimized for your audience. Add text, filters and other design elements that will grab your audience's attention and make them aware of your future live streams.
Both tools offer free accounts that allow you to create awesome custom images to promote your live streams.
Video editing tools
Although the whole point of a live stream is that it is live, you still want to save it for future use. Once you've saved a live stream, it can be used like any other video and incorporated into your marketing strategy.
You may need to make a few small changes after saving your video. You're no longer live, so you have complete control over how you present your video. Video editing tools like Lumen5 and WeVideo let you add helpful extras like graphics to make points clearer and format your video to suit your needs.
That way you can reuse your live streams and make sure you get value from them.
Equipment you need for great live streaming
You don't need fancy equipment to create a great live stream. When you stream on channels like Facebook and YouTube, all you need is a phone to create engaging content.
However, if you plan to produce something on a larger scale, you need to look for the right equipment. Important things to consider are the quality of your laptop, lights, camera, and microphones.
Audio is a key component of any live stream. So, you should make sure you have microphones that offer clear, crisp sound. Microphones like the Shure MV88 + Video Microphone Kit that work with your smartphone are easy to use and offer an extra level of professionalism that can make your live streams stand out.
How to create engaging content for your live stream videos
As with any marketing strategy, your success depends on the quality of your content.
To fuel engagement you first need to understand your audience, the questions they are having, and the weaknesses they may face. Once you have a good understanding of your target audience, you can come up with a rough plan for what you want your live stream to achieve.
Remember these important points:
- Live streaming is an integrative medium: Before you go live, get in touch with your audience and ask them how you want them to address your address. This can guide the subject of your stream and ensure that you answer users' questions.
- You should have a rough plan: You need to be prepared so that you are comfortable. However, this is an opportunity to improvise and show off your character. People like live videos because they aren't staged, and haven't been perfectly optimized and edited. It's a raw look at you, your brand, and your company so you need to be flexible.
- Respond to your audience: This is an opportunity for your followers to truly feel connected to your brand. One way to do this is to allow them to move the discussion forward. Respond to comments and feedback and let them guide you.
- Remember your goals: The goal of live streaming is generally not to drive your product forward. It's about building valuable relationships. Always be aware of the value you are offering the viewer and try to maximize it whenever possible.
Live streams are becoming increasingly popular and are no accident. This is a technology with an amazing ability to target audiences and boost your marketing. Companies around the world strive to make the most of it.
Getting started with live streaming couldn't be easier thanks to tools like Restream, and you have plenty of options to target a large audience. However, it's important to remember that it's not just the live stream itself that matters. To get the most out of this tool, you need to focus on growing your fan base. This requires good social media marketing.
Live streaming is a powerful tool to incorporate into your social media marketing plan. It can help expand your brand's profile. So it's time to get involved.
Does live streaming play a huge role in your brand's marketing strategy?