E-book Style: Why Determining your style will assist your story succeed

You have worked long and hard on this book and it is finally finished! What now?

It's time to identify your book genre (if you haven't already) so that you can better place and market your story.

Understanding the genre is one of the most important details you will need in order to market and identify your book. Here are some key ideas needed to find out.

What is the book genre?

Think about your experiences in an amusement park.

Which rides do you tend to have? Are you the guy who lounges in the lazy river or queues for the two hundred and five foot drop on the Six Flags Superman roller coaster?

You know the level and type of excitement you want to experience and you choose accordingly.

That's what identifying the genre of your book means to readers. It helps them find the exact type of reading experience they crave.

The benefits of the genre aren't limited to readers, however. Once a writer knows his book genre, he will benefit a lot more from his stories because it makes it easier for his target readers to find them.

Focus on the genre you want to write and read books in that genre. Lots of books by different authors. And read with questions in mind.

-Nicholas Sparks

Book genre definition

Why your readers like to know the genre of your book

In the beginning of the industrial age, items were made according to ease of manufacture, which meant factories could pump them out faster but weren't necessarily user friendly. Savvy business people soon realized that if they listened to their customers' needs and wants, they could sell more products.

We as writers have to adapt to this mentality when deciding which genre our book best supports.

Every story we write has a specific audience for our plot, and we want to make sure that this readership finds our book – they will really enjoy it!

Maintain this awareness as you write books and you will understand how genres came about and how they serve the reader.

Here are two of the most important benefits we get for our readers by understanding, recognizing, and labeling the book genre.


Every story you write has a specific audience for your plot, and you want to make sure that audience finds your book.

1. Your reader will not feel cheated after buying your book as it meets expectations for the book genre

The book genre provides a directory that readers can use to determine the type of reading experience they want after purchasing a book. This is why it's so important to find your book on the right genre shelf.

Whether you publish your book traditionally, with a hybrid publisher, or self-published, placing your book on the right shelf ensures that your readers don't feel cheated after the purchase.

For example, have you ever found a collection of short stories in a book that you think will be a certain type of story?

I have, and admittedly, have not affiliated with every short story in the anthology because they were not all the same book genre.

Where one short story reads more like a horror story, another fits into the mandatory scenes and conventions for a crime story, and another reads even more like fantasy.

Everyone has had their heights, but I'm not a reader for every genre. Of course, I didn't want to read every story in the collection.

It wasn't that either of those stories wasn't great!

But I immediately wondered if non-writer readers would not like the anthology as a collection because they may have bought the book thinking it would read like a specific genre, and then it actually contained a variety of Genres they don't like a lot.

In this case, it's only natural for a reader to skim or discard the book.

As a writer, it is crucial that we market our genre of books correctly, otherwise it could attract someone outside of our target audience.

And they will be disappointed when they invest your book – not because the book is bad, but because the type of story wasn't for them.

Genres allow readers to develop expectations and give them a reasonable hope of meeting those expectations.


Genres allow readers to develop expectations and give them a reasonable hope of meeting those expectations.

2. A reader's favorite author often writes his or her favorite genre

When you go to McDonald & # 39; s as a consumer, you know what kind of dining experience to expect. This reliability is what makes such franchise companies so successful.

If you want to try something different, prepare yourself mentally and increase your risk tolerance. You can have a wonderful experience and find a new favorite restaurant (think of the author), or it can be a disaster.

Either way, you've learned something new about what you like.

The genre allows readers to make informed decisions about what to get into before reading a story.

And while a writer is not required to write a genre his or her entire life, it is only natural (and beneficial) that readers turn to a favorite author for writing their favorite genre of books.

Who are some authors of your favorite genre? Learning more about the styles of these authors and how their stories meet reader expectations will allow you to write and market your books in the same book genre.

Write love stories? Nicholas Sparks has a variety of titles that have delighted readers – and you should be wondering if these readers are the same ones you are trying to attract.

This doesn't mean you have to expect to compete with Stephen King in the bookstore or on Amazon to be a successful writer.

However, it is important to know why your stories have a similar readership in order to determine the success of your story, as you understand what makes your book genre appealing to your readership.

3 reasons your book genre is helping you make your story and why your publisher is selling your book

A solid knowledge of the book genre and the reader's expectations of the structure of that genre gives you the opportunity to describe your story.

It's important to know what genre of books you've produced so that you can align the structure of your story with the promises you've made based on how your story will be presented to your reader.

You don't necessarily have to start your writing with a specific genre, but once you have a finished product, understanding what you've written is important so that you can match it with the right readers.

Authors are notorious for misjudging their own genre. Therefore, a careful study of the genre structure is a valuable use of your time.

From a writer's perspective, you have the ability to control your own writing. When you have learned and internalized the various structures, you subconsciously remain true to the story structure you are trying to finish.

From an editor's point of view, you'll also better understand how to effectively market your book and avoid disappointment and negative reviews from readers.

As writers, we want to make the work of our readers and publishers easier.

If you know your genre of books, do a great deal of book identification and market homework for them.

Your ultimate goal as a writer is to turn your idea into a salable story. Here are some of the benefits of knowing your book genre.

1. Cover design

If you know your genre, you can wire it to the reader via a well-designed cover aimed at people looking for your type of book. The cover design determines the appearance of the artwork, the font, and the arrangement and style of the elements.

The book cover is also the second feature that draws a reader in! (Only second after the title.)

Sometimes self-publishing authors try to skip this important step and design a cover themselves to save money in their publishing process.

For writers who are not graphic designers, most of the time this will not attract the right readers to their story.

Horror and apocalyptic writer J. Thorn has a lot of personal experience messing up his cover design and then learning the importance of investing in it. For more information on his personal experiences, please visit his website or his Writers, Ink podcast with Stuart Bache.

2. Categories, search terms and tags

The genre can help you position your book effectively in the marketplace as choosing the right categories and other metadata will target the type of readers you want.

Amazon sorts books into categories to help readers find books they're interested in. You can also specify the keywords for which your book should be listed. So if readers search for “fantasy dragons,” your book will come up on a dragon and the driver's adventure shows in the results.

How do you know which terms to choose? The genre of your book will help you find the terms associated with your readers.

And that's very important – not just how you get your book in front of readers, but also how you become an Amazon bestseller!

Do you want to master Amazon categories and keywords and become an Amazon best seller? Publisher Rocket is a powerful tool that gives you the data you need to position your book and increase your sales on Amazon. Read our review of Publisher Rocket here »

3. Book Description and blurb that fits your book genre

When you understand the genres and the associated reader expectations, you can create a compelling sales description for your book – one that will appeal to the right readers.

In essence, your book description is an advertisement for your book. It shows the main characters and plot hooks that carry and control the structure, concept, and messages of your story.

When a reader looks at the back of The Hunger Games, they are falling back on high concepts that deal with victims and physical threats.

Publishers also understand that this book is set in a dystopian setting and that this is important when you briefly describe Panem in the description of the book.

Additionally, we get a general idea of ​​Katniss's age, which suggests the target age for readers of this story (it could expand beyond that).

All of these details, especially those associated with the main character, the setting, the status quo, and the disruptions that uproot the normal life of the protagonist, are critical to attracting readers of the book.

They also identify the genre of books (YA Science Fiction), which goes back to setting clear reader expectations.

Learn more about how to write a book description for your story here.

4. Determine your story niche and author branding

When you know your genre of books, you can decide when and how to use pseudonyms or design your authoring brand.

This relates to the likelihood that readers will turn to favorite authors who have expectations of a certain type of book that they will purchase with that author's new version.

Again, an author can move forward with his or her career and gain a new or expanded readership, but ultimately you want readers to know that you are an author of THIS type of book. The more specific your story niche, the better.

Readers will start buying your book because they like you as the author and the type of stories you write.

And publishers will market you as a writer writing this type of book genre – paying more attention to your sales and your success in the process.

Once you understand the genre of the book you are producing, you will find marketing opportunities for that book.

And this increases the likelihood that niche markets and bookstores will buy (and like) your pitch.

The case for writing by genre

You can be the type of writer who likes to spur it on and follow your whims through the pages of your story and move outside the boundaries of the genre.

You may not like the idea of ​​writing for a genre of books because you feel that it limits what your structure can do.

You are afraid that your story will become boring if you focus too much on the genre of a book.

But it won't!

The truth is, by identifying the genre of your book, not only will you write your book better, but you will also establish, market, and satisfy your core readership by keeping the promises you make in marketing your book.

I write because I want to create for others what my favorite authors have done for me.

I want to give the readers that exhilarating thrill, that delicious tension, that skin-crawling tension that I have enjoyed so much from many of the books I've read.

When I write, I care about meeting readers' expectations, and I can only do that if I understand those expectations.

I have studied genre and continue to study it. There are many ways to do this, and I'll dig a little more deeply into understanding genre structure in a future article.

Here and now I just want to emphasize why this is a critical step in your success as a writer.

In the meantime, here are some additional resources that you can use to learn more about the genre structure:

Learning the genre structure is fun, fascinating, and can take your writing career to the next level. Master this and you will be amazed how far it can take you!

What is your book genre and how do you use it to market your story? Let us know in the comments and share links on your books so we can review!


Marketers love to create personas for their customers to help them understand the needs and wants of their target market. For writers, our ideal reader is usually very close to our own profile as we tend to write what we enjoy reading.

So, using your own expectations as a reader, write a few paragraphs about the kind of experience you crave while reading your favorite author. What are your expectations when you pick up your new book? Why do you like their stories

Then think about how your own stories create the same or a similar experience for your target audience.

Write for fifteen minutes. When you're done, post your work in the comments and give your co-authors feedback!

Joslyn Chase

Joslyn ChaseAny day she can send readers to the edge of their seats tingling with tension and biting their fingernails on the knob is a good day for Joslyn. Get their latest thriller, Steadman & # 39; s Blind, an explosive read that will have you flipping through to the end. No Break: 14 Tales of Chilling Suspense, Joslyn's newest collection of Short Suspense, is available for free at joslynchase.com.