Dwell Life Give Life & # 39; s new advert exhibits the human facet of organ donation
Despite the tremendous medical advances that have been made in organ transplantation over the years, the personal side of organ donation is still full of myths and misinformation.
According to a study by the charity Live Life Give Life, 80% of us still don't share our donation decisions with our families, and 43% of the bereaved refuse to have their relatives count as donors after their death.
With the introduction of new laws that change organ donation in the UK to an opt-out system that automatically makes you an organ donor unless you or your family say no, Live Life Give Life is launching a new campaign to open up more open conversations about decisions at the end of life.
The charity turned to animator Daniel Stankler to bring the ad to life and briefly focused on the extent of the impact that organ donation can have. "The producer had a clear message that he wanted to convey – that we wanted to look not only at the individual life, but also the many loved ones and connections that we save when we save an individual life," he says.
Traditional forms of stoytelling such as myths, legends and folklore have always influenced Stankler's work, and this project was no exception. “I love old fairy tale illustrations, Eastern European illustrations, Soviet graphic design, the Moomins artwork and early Disney concept art. A lot of these illustrations were pretty dark, and I think that's where I found my taste for craziness, ”he says.
“In Let Love Live On I had the idea of an almost fairytale-like science fiction world, in which everyone visits their loved ones with heart-shaped jet packs. So it is literally the case that this connection is lost when the heart breaks. "
The heart-warming film, chosen as one of Vimeo's Staff Picks, is filled with Stankler's trademark, bright colors, hard contrasts and unusual compositions.
“I got the Live Life Give Life brand colors as a springboard right from the start of the project, but they changed a lot over the course of the project because I wanted to highlight the science fiction elements of the film. I was actually somewhat worried that the customer would not like the finished version of the palette because it deviates quite a bit, so I offered to change it back … but they loved it, ”he says.
While the charity could easily have taken the path of shock tactics or statistical graphics, the display is a refreshing use of animations that bring organ donation to life and hopefully make people take a second to think about their own Thinking about it. "I really hope that this film raises awareness of the problem so that you have the knowledge to make your own decisions," says Stankler.
Direction and animation: Daniel Stankler
Creative director: Roydon Turner
Sound: Zing Audio