Does the inventive sector should click on Reset?

In recent months, society and thus the creative sector have been scrutinized. The year started with the outbreak of Covid-19, which led to a pandemic that has turned the world upside down. More recently, the Black Lives Matter movement has grown in importance worldwide after the Minnesota police murder of George Floyd. This has led to brands and organizations infiltrating the discourse about the movement with solidarity messages, provoking public backlashes and "raising the problem of intentionality," as Leonie Annor-Owiredu wrote for CR.

The role of brands and agencies in society was therefore closely examined. These events have uncovered the weakest points in the creative industry, particularly the way in which creatives are ignored, mistreated or starved for support – be it through the gaps in Covid-19's financial support programs or through the discriminatory attitude of organizations and the subsequent one Treatment of staff.

A recent virtual panel held by BIMA Beat brought together personalities from across the creative landscape to discuss whether industries could use this status quo disruption as an opportunity to reset. "We are in this crazy time and in fact what is happening right now is that companies are shaking. They are not sure how to deal with change," said Hanisha Kotecha, co-director of Reset Sessions, a pop -up brand consultancy that does it was recently launched with Nicolas Roope to help brands adapt to a crisis.

In the panel discussion, Kotecha spoke of the need to "reset from a leadership team perspective and really think about how you can return much more positively than when you left," she says. "We are all a little different now than in January – we are doing different things, and with that in mind, it is only right that your brand and culture have time to adapt to these needs."

So many leaders just got in trouble and did things the same way. People don't move very quickly when they're comfortable


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