Digital advertising recommendation
66% of Americans check their phone 160 times a day. That is a lot.
When we're not on our phones, we might be surfing the internet with a laptop, playing a multiplayer game online, watching Netflix on a smart TV, and so on. The point is, we're tied to a digital world, which means every business needs some form of online presence these days.
The problem is that digital marketing trends are constantly changing. How should you keep up?
In addition, you can try digital marketing to the best of your ability. But who can say your competitors won't outperform you? Because people keep coming up with new, more effective marketing tactics.
But don't fret. A digital marketing consultant can help you update your online strategy.
5 Ways A Digital Marketing Consultant Can Help Your Business Grow
A digital marketing consultant will help you grow your business through strategy and planning. This is important because marketers who make an effort to plan campaigns and projects are 356% more likely to report success.
Here's what a digital marketing consultant can do for you:
1. Develop an effective digital marketing strategy
A consultant can put together a detailed, actionable digital marketing strategy based on your business goals. To do this, they carry out in-depth analyzes of your current position and target group.
This will likely start with a SWOT analysis that assesses strengths, weaknesses, opportunities, and threats. It provides a great insight into your business, the effectiveness of your marketing, your position in the competitive market and much more.
Audience research is likely to lead to the creation of buyer personalities. The consultant will figure out how best to reach your audience through digital marketing, including their preferred marketing channels.
With all this information, a consultant can identify the best overall strategies and platforms for targeting and defining a set list of tasks to help you grow your business.
2. Create a high-converting sales strategy
Do you want to increase sales or generate more leads? A digital marketing consultant can also help you with your advertising strategy.
Paid ads drive traffic and increase sales. For every $ 1 you spend on Google Ads, you will earn $ 2 in revenue.
However, Google isn't the only advertising channel available to you. A consultant will determine which advertising channel will give you the best ROI, whether it's Google, native advertising, paid social media ads, video ads, or other placements.
They also determine the other aspects that contribute to a successful campaign, such as: B. Audience segmentation, keywords, duration and budget.
A consultant can plan effective advertising campaigns for you from start to finish.
3. Establish useful KPIs
You may already have an idea of your marketing goals. But how do you know if you are making progress towards these goals?
A digital marketing consultant will guide you on which key performance indicators and metrics to pursue according to your specific goals and strategies.
They will help you create a system that will allow you to measure and report on the performance of your projects. They can also guide you to the right analytics tools and software.
This allows you to keep track of business growth and make changes if necessary.
4. Propose innovative ideas
Another great thing about working with a digital marketing consultant is that they have a fresh, unbiased perspective on your strategy.
As experts in the field of digital marketing, they are up to date with the latest trends. This enables you to develop innovative ideas that will drive the growth of your company.
For example, some of the latest trends in digital marketing include:
- The rise of programmatic advertising
- The introduction of visual search
- The shift towards interactive content
If you want to do something unique like the examples above to gain a competitive advantage, a digital marketing consultant can be of great help.
5. Increase growth across multiple channels
An omnichannel approach to digital marketing is necessary these days. One reason for this is that people come into contact with your brand at multiple touchpoints before making a purchase. In addition, you can reach more people who prefer or use different channels.
The best digital marketing consultants have experience in a range of platforms and marketing activities, from SEO to email marketing to social media.
Hence, they can help you create consistent campaigns that produce results across multiple marketing channels, with an emphasis on the channels that make the most sense for your target audience.
First steps with digital marketing consulting
If you want to get the most out of working with a digital marketing consultant, there are a few things you need to do to prepare:
1. Set clear expectations
Any digital marketing consultant well worth their money will do their best to make you happy. However, this can only happen if you set clear expectations from the start.
After an initial consultation, you will work with a consultant for one or more sessions per month or order his time by the hour. Discuss what to expect and in how many sessions. Then the advisor can do their best to achieve this.
To give you an example, you could say that by the sixth session you are hoping to increase blog traffic by 10%. If necessary, a consultant can help you set realistic expectations.
Other expectations you might want to share:
- Which tasks should they prioritize?
- Your preferred method of communication
- How often do you want to receive updates?
2. Share access
There are certain assets and accounts that a digital marketing consultant must access in order to get their job done. This is why it is important to work with an advisor you can trust.
First, they want to see all of the existing reports and data. You need to grant access to your Google Analytics, social media accounts (for viewing social analytics) and other relevant accounts.
In addition, you must approve relevant documents about your company. This can be, for example, existing audience research, market analyzes, brand guidelines, your mission statement and the like.
Of course, you should only reveal what you are comfortable with and what you think is relevant. The purpose of sharing these things is simply so that the advisor can learn as much as possible about your operations in order to make informed strategic decisions.
Measuring the ROI of Digital Marketing Consulting Services
The ROI refers to the profit you make relative to the cost of your investment. To calculate ROI, you can use a formula like HubSpot's:
Let's summarize what each of these terms mean:
- Number of Leads – How many leads did the campaign produce?
- Lead-to-Customer Rate – How many of these leads became customers?
- Average Selling Price – What is the Average Product Price?
- Cost or advertising expenditure – what were your costs? This includes the advertising expenses or the cost of creating content, as well as the consultancy fee for digital marketing.
When calculating the ROI, keep in mind that there are variables to consider. For example, suppose that a campaign is generating a lot of leads, but an ineffective sales team or lead nurturing strategy may not convert those leads into customers. This of course affects the ROI. There may even be other, broader variables, such as economic conditions.
In addition, what you achieve through digital marketing campaigns depends on your goals. In some cases it is better to imagine what you have achieved or achieved in relation to your goals than to focus on monetary values.
Sometimes you should use key performance indicators to measure the ROI of digital marketing consulting services. Did they help you build brand awareness, improve rankings, improve email click rates, etc.?
Overall, remember that ROI doesn't necessarily mean dollar amounts. They can make huge profits in other areas of your business that later turn into sales, help you retain customers, gain authority over your brand, and so on.
5 point checklist for finding the right digital marketing advisor
Hiring a digital marketing consultant is an investment in the future of your business. This one act has the potential to boost your marketing performance.
Hence, it is important that you find the right one. Here are the characteristics to look out for:
1. The right expertise
Choose a digital marketing consultant with the expertise that fits your needs. If you're looking for something in particular, such as Content marketing ensures that it is one of their main specialties.
It would also be beneficial to find a consultant with experience and expertise in your industry. Research which customers they have worked with in the past. For example, let's say you run an e-commerce store. You need to look for consultants who have a proven record of driving online store growth.
Also, check out the size and type of company they typically work with. This is another indicator of whether they can specifically help you.
2. Can deliver
Are your strategies getting results? Can they deliver your KPIs and help you meet your milestones?
There are a few ways you can find out. You can look for case studies when searching for a consulting firm online. Or ask for relevant examples of successful campaigns when interviewing a consultant.
You can also look at their ability to market themselves as a consultant or company. If they have a strong online presence and a great list of customers, they can get the same results for your business.
Did you know that I am an excellent figure skater?
I'm just having fun.
The point I'm making here is that anyone can make a claim that they like. You need to find evidence that a digital marketing consultant is actually credible.
Can someone vouch for them? You can find reviews, testimonials, and articles from trusted third parties online.
Accreditations also prove that a consultant is able to do what he thinks possible. Examples of this are Google and HubSpot certifications.
A primary role of a digital marketing consultant is to train you and prepare you for further success. Additionally, they need to be able to answer your questions and give you solid advice while working with you.
This means they need a thorough understanding of digital marketing best practices. So it pays to work with a consultant who has a lot of practical experience.
Additionally, they need to be up to date on the latest trends and be sure they know where digital marketing is going in the years to come. That's why I founded Neil Patel Digital with a group of highly skilled thought leaders in the industry:
5. On your wavelength
Do you and the digital marketing consultant share the same vision when it comes to growing your business?
When researching, consultants try to understand their values and approach. Get to know them and ask the right questions, such as:
- How have you helped clients like me in the past?
- How familiar are you with my industry?
- Do you have any preliminary ideas for my strategy?
- How much will you involve us in the process?
- What if a strategy doesn't work?
Their answers should help you assess whether they are the right choice for you.
There are many reasons you might want to hire a digital marketing consultant. For example, if you're struggling to keep up with advances in digital marketing. Or you just can't seem to get past your competitors.
A digital marketing professional can help you develop marketing and sales strategies that will drive growth. They bring fresh ideas and help you master multiple channels.
As long as you find a good one.
When it comes to choosing a collaboration advisor, find someone who is a specific fit for you; H. He gets what you try and has the experience and expertise to meet your needs.