D&AD has introduced the winners of its 2021 awards
In an overall difficult year of awards after the pandemic, D&AD announced the winners of the 59th edition of its annual awards program.
The winners, announced in two digital ceremonies over two evenings, saw three black pencils – the highest award in the award scheme – as well as 19 yellow, 58 graphitic, 149 wooden and 5 future pencils.
This year's Black Pencils are clearly focused on solving social problems. Libresse took home the award in the Art Direction category for its #wombstories campaign, in which animators from around the world broke taboos about people's experiences with uterus.
Other projects that have won Black Pencils include McCann's True Name collaboration with Mastercard, which supports transgender and non-binary people's right to use their chosen names on credit cards, and FCB Chicago's Boards of Change, at where plywood was used to barricade shop windows during the Black Lives Matter protests in voting booths that allow black Americans to exercise their voting rights.
Mastercard and McCann's True Name campaign
The purpose of the brand also played an important role in this year's harvest of Yellow Pencil winners, including the Our House is Fire campaign by Greta Thunberg's organization “Fridays for the Future”, the donation dollar initiative of the Royal Australian Mint and the Breonna Taylor- Cover of Vanity Fair by Amy Sherald.
This year's President & # 39; s Award went to Kim Gehrig, the director behind strong ads like This Girl Can and Viva La Vulva.
The FCB Chicago Board of Change campaign
D&AD also named its senior ad agency, design studio, production company, and 2021 clients that went to AMV BBDO, Collins, Division, and Apple.
See all of this year's winners here