Coca-Cola's Christmas advert is an epic battle in opposition to the weather

The spot by Jojo Rabbit director Taika Waititi still shows the well-known Coca-Cola Christmas truck, but marks a tone shift for the brand in other ways

Certain themes appear in this year's Christmas advertisements. Many brands want to highlight the importance of family and togetherness in a really challenging year.

In this new Coca-Cola ad, created by Wieden + Kennedy London and directed by Taika Waititi, we see that notion taken to extremes when a father with the perseverance of Bear Grylls struggles to get his beloved daughter's letter convey Santa.

And boy does he fight, cross oceans (complete with a giant whale), climb mountains and endure freezing temperatures to complete his search. Things get so extreme that I half expected the audience to interact with his You Vs Wild-style mission, forcing him to eat reindeer droppings in order to survive.

Seriously though, the sweet payoff at the end of the ad – where the iconic Coca-Cola Christmas truck shows up but the family steals the show – manages to turn it from the beautifully shot but ridiculous into something truly heartwarming. And an epic battle against nature to get home for Christmas also seems like a pretty fitting metaphor for how things are playing out in 2020 so far.

Agency: Wieden + Kennedy London
Director: Taika Waititi

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