Ask Anna: How can I get the popularity I deserve as a freelancer?

Our agonizing aunt Anna Higgs offers advice on how to get the recognition you deserve – and maybe even an award, as a freelancer

Dear Anna,

I am a seasoned freelance strategist / planner and I often contribute to award winning work. Often times it's hard to say, "that's my idea," but sometimes it's very clear that without my input, the results absolutely would not exist.

Some agencies give me recognition for the awards, others even thank me for being part of the team. But others, including global design agencies who should know better, are doing nothing, even as my work brings them many, many awards that they use as a successful new business card.

What am I doing? When I say something I sound like a whiny litter who will probably never get work from this agency again. If I don't, then I'm really a throwing pot who doesn't stand up for my own worth.

The main problem, however, is the lack of integrity and respect for the source of the ideas on which our industry is based. That's just not right. I'm sure this is a problem for all freelancers who are overlooked and who feel they are not entitled to the award. What do you think?


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