Google AdWords can be both exciting and terrifying.
If you get it right, AdWords could totally Transform your business by driving heavy trafficGenerate more leads and revenue and increase sales.
But if you do something wrong, you end up spending thousands of dollars with absolutely nothing in return.
Let's consider the following statistics:
The enticing world of advertising, however, is not as simple as it seems.
You see, neither the promises nor the problems that go with Google AdWords can fully describe it dynamic mechanism of a marketing platform and how it works.
In addition, you may not have the time or the ability to pay the necessary attention to understand the intricacies involved.
Have no doubt – it is make money with AdWords, but you need to have the right guidance.
So if you want to get the most out of your Google ad account, you should definitely hire an AdWords consultant.
Our team at Neil Patel Digital will assist you in hiring a suitable consultant for your business who can help you grow and thrive and gain further benefits.
4 Ways An AdWords Consultant Can Help Your Business Grow
This is the number of small businesses that are already using pay-per-click or PPC advertising to reach customers.
So, if you find your sales are dwindling, now you know why.
Integration of Google AdWords into your marketing strategy This is the only way you cannot fall behind. Instead, you can increase your brand awareness, get more leads, and increase sales – all at the same time!
However, without an AdWords consultant, the whole process can become time-consuming, costly, and of course, error-prone.
Here are our top four reasons why you should take the plunge and seek out a counselor.
Manage and improve quality factor
Google wants to connect searchers to organic content and ads that most closely match what they're looking for.
And let us tell you beforehand that it wasn't easy.
For years, Google has had a problem with companies using and bidding on keywords that are not related to the actual keyboard they are offering.
Final results? Difficult and confused users.
Exactly why that Quality factor system was created.
It's a dynamic variable that looks at different aspects of your ad and campaign. Each keyword has its own rating that affects your ad rank and cost per click.
Therefore, it's important to know if a particular keyword or campaign can be profitable for your business.
If you have a higher Quality Score, so will you With every click you get a reduced price. A quality factor of 10 therefore offers a discount of 30% with every click – this gives you plenty of scope for your advertising campaign.
A Google AdWords consultant can improve the Quality Score for all campaigns in the following ways:
- Segment campaigns around smaller audiences to make ads more relevant.
- Because ads with keywords are more relevant to search than ads without search terms, a consultant optimizes AdWords ad copy to increase ad click-through rates.
- Creating laser-guided landing pages.
- Decreasing website loading times to provide better user experience.
Eventually, Improving your Quality Score can have a positive impact on the profitability of your AdWords campaignSo you can reach more customers and improve your ROI.
Stay ahead of the competition
If your competitors are already using PPC advertising, you are more likely to fall behind.
However, using Google Ads can improve the playing field even if you have a limited advertising budget. Just use your ad specialist's expertise to get ahead.
A consultant can take care of that You are using the right advertising tools and strategies without maximizing your budget. They also think of smart tactics to bring you closer to your end goals.
This enables you Attract quality leads to your business without wasting moneywhile your competitors are still digging through inferior prospects.
Deliver results quickly
Visitors who land on your website via Google ads are 50% more likely to buy than organic visitors.
So if you get your campaigns right – something a seasoned advisor can determine – you are safe faster and immediate results.
In fact, you can get your campaigns up and running in a matter of days if you reach out to an experienced team that is knowledgeable about Google Ads.
This is due to several factors.
First the The consultant has access to competent Google advertising toolsSo you don't have to waste money paying for these tools yourself. In addition, they can develop one List of target keywords and Provide important insights into your target audience and competitors.
All of these efforts will help build a stronger campaign for your business and ensure better customer focus.
The best part is that unlike search engine optimization, AdWords works instantly.
You don't have to wait to see results. Instead, you can generate and nurture leads immediately.
Make convincing copies and design effective landing pages
Landing pages play a vital role in the success of your campaign.
While some consultants offer an in-house solution for landing page design, others may hire a designer or a company to help them.
Anyway you need an excellent landing page because the conversion rate and the quality score of your campaign depend on it.
In addition, these are specialists versed in the art of copywritingThis conveys your value and offers your audience a better deal. You can also convince the copy by including the following key components:
- An attention-grabbing headline
- A compelling story
- Social proof in the form of case studies, testimonials and so on
- Add a personal touch
- Create customer-oriented copy
- Add call to action
Get started with an AdWords advisor
Hiring a consultant can be the first step in making your Google AdWords campaign a success. However, you shouldn't get everyone on board – you'll have to do your homework.
Get the setting right
The first thing you should do is Make sure your advisor is Google AdWords certified.
The person should have passed exams, receive quarterly training to refresh their skills and knowledge, and be familiar with the technical side of AdWords.
All of this knowledge and expertise can ultimately help you make a profit from your website or blog.
It would be even better if they were a Google Ads partner.
You see, Google Partners is a special certification from Google that shows a Google ad manager that has such certification Experience in managing campaignsalong with a Google certification in at least one specific area of Google Ads.
Use this list of questions to help you find the right AdWords consultant:
- How many years of experience do you have in PPC management?
- What types of PPC campaigns did you manage? Who are your previous customers?
- Have you ever kept internal negative keyword lists?
- Can you explain your campaign optimization process?
- Do you offer search engine optimization services and paid search? Are you ready to do social media advertising if I want to expand?
You can ask these questions whether you're hiring the freelancers on platforms like Reddit or Upwork or Opt for a team of experienced consultants by filling out an inquiry form.
Hold discovery sessions for efficient goal setting
After choosing a consultant, you should Hold frequent meetings to make sure everyone is on the same page and clear up any doubts about your business goals and budget.
Discovery sessions can be a great opportunity to communicate your expectations for the ad campaigns, whether it is to increase brand awareness, reach, sales, leads, or website traffic.
If you want to build a loyal customer base and want your target audience to consider your company's products and brands before your competitors, you need to let the advisor know.
Review the campaign strategy
At this stage, your chosen advisor should shine.
They should use their expertise and knowledge to draft the marketing campaign and help you Develop SMART goals.
These are goals that are specific, measurable, achievable, relevant, and time-based. In other words, goals that can help you grow your business over the long term.
For example, you might want to increase your Product A sales by 25% before the end of the first quarter – the framework should think about how this can be achieved.
Review the entire plan and suggest changes if necessary. If you are not satisfied with anything, let the AdWords advisor know.
Start the campaign
ONE Learning curve is involved whenever you start an advertising campaign.
Setting unrealistic expectations will always let you down, so you need to be frank.
In the first few weeks after starting your campaign, your advisor will get an idea of your audience's preferences and the types of content that will drive better engagement. These insights can then be used to develop better strategies to increase the attractiveness of the Google ad.
The main thing here is to get the ball rolling. After all, this is the only way to access firsthand data to ensure future success.
Monitoring and reporting
Most consultants will Provide you with monthly reports to keep you on the loop throughout the life of your AdWords campaign.
Make sure the reports cover key data points like total ad spend, number of clicks, click through rate, and number of conversions. You can also ask the advisor to do so calculate important KPIs like cost per acquisition to determine the overall ROI.
Continued monitoring simplifies the whole process and allows you to make adjustments to improve campaign performance.
Measuring the ROI of AdWords Consulting Services
How do you measure and define success?
In addition to a vision for your campaigns, you should have a consultant helping you define the best metrics to measure the success of each campaign.
The best way to do this is to determine which Key Performance Indicators (KPIs) are best for keeping track of your campaigns and making sure they are working as intended.
Accurate conversion tracking
Establishing conversion tracking should be a top priority.
Website clicks don't always lead to sales. So, it's important to track the click from the ad to the sale.
This can be via phone calls, call tracking, or until the visitor sees the last page, "Thank you."
Targeting the right search terms
Another crucial part of measuring the ROI on Google Ads is making sure that all of your ads are showing Targeting keywords with intent to buy rather than research keywords.
In the end, the ROI is determined by the total sales that result from ad clicks.
The distinction between keywords is the job of the expert. Better leave this to your advisor. Additionally, the advisor should keep testing your keywords over time and measuring the results to make smarter decisions about keyboard commands.
Consider the offer price
Your ROI is positive when your revenue exceeds advertising costs.
That's the easy part.
However, it's incredibly difficult to understand which bids to use on each keyword in order to get the ROI you want.
To find out, you first need to calculate the profit per click. This is the total revenue you get per click on your ads. This always varies from keyword to keyword.
Let's take an example to better understand profit per click:
For example, let's say you are generating $ 200 in conversion and the conversion rate is 2%. In this case, your profit per click is $ 4. In other words, you get $ 4 in revenue with every click.
It also means that you are bidding and paying more than $ 4 end up making a lossand your ROI will be negative.
The next step is to measure the cost per click, or CPC. Now that you know your profit per click, you can calculate your bid price to get the ROI you want.
Let's continue with the example above.
If your desired ROI is 50% and your profit per click is $ 4. Then your target CPC is $ 4 / (ROI + 1) which is equal to $ 2.67.
In addition, you can consider the following KPIs to improve your campaigns:
- Imprint rate
- Click rates
- Quality factor
4-point checklist for finding the right AdWords consultant
Here is a quick checklist to help you hire the best AdWords consultant for your brand who can deliver results successfully and understand the expertise required:
Expertise to deliver what you want
You used the help of an AdWords advisor and finally started a campaign. But is it successful?
The only way the campaign will be considered successful is if the The result depends on your marketing goals. Whether it's getting more leads, increasing sales, or building a loyal buyer base – whatever you want.
Once you've figured out your goals, make sure you communicate them clearly with potential customers.
The candidate should assure you that they have the necessary expertise to get the job done.
You should be able to create great landing pages, make eye-catching and compelling copies, and use expert tools to perform better and gain insights into your target audience.
Find out if the advice is a one-man show or if it really is a proper agency.
It is better to choose a company that consists of several experienced and experienced team members. This gives you access to a lot of experience, lots of resources and, of course, more manpower.
Ask yourself: Would you like your AdWords account to be neglected just because your single advisor has the flu?
To have A full-fledged team enables better strategic decisions and higher profitability opportunities also.
We don't mean to say that you can't find solo experts who know AdWords inside and out, even though they don't have staff to assist them. However, these are mostly exceptions, the number of which is limited.
An exemplary customer portfolio
Experience is important.
The advisor should be able to do this Show concrete evidence to previous customers and not just hear-say. Make sure they already have experience in your industry and can work with your budget.
If you're familiar with your industry, get one Better idea of the type of keywords to start targeting withIf you've worked with similar budgets, you can manage money effectively every month.
Either way, this is a win-win situation for you.
Opportunity to create a successful AdWords strategy
Whether you choose a full-fledged company or a freelancer, AdWords Consulting has unique processes depending on who you choose.
Regardless of the process, your top priority should be to make each campaign as exclusive and engaging as possible. The advisor must have an innovative thought process supported by technical know-how and a convincing working style.
Choosing an AdWords consultant should Give you a higher ROIeither in the long or short term.
Knowing the right search terms, picking the best bid price, and correctly measuring total sales will determine the success of any campaign.
At Neil Patel Digital we have an excellent team with many years of experience and knowledge. We are familiar with the best AdWords practice and offer additional programs such as SEO and content creation to maximize performance and results.
Get the ball rolling by contacting us here.