A starter information for Google Advertisements Supervisor accounts

If your business has complex advertising needs, there's a good chance Google Ads Manager can help.

Instead of splitting your PPC into several separate Google Ads accounts, Google Ads Manager brings all of your paid ads together in one place. This makes managing your campaigns much more efficient and allows you to maximize the return on advertising spend.

Setting up a Google Ads Manager account is easy, and it can quickly change the way you run your paid ads. Ready to try? Here's how to get started.

What are Google Ads Manager accounts?

Google Ads Manager accounts are dashboards that you can use to manage multiple Google Ad accounts in one place.

Instead of logging into many different ad accounts with separate usernames and passwords, Google Ads Manager brings everything together in one place, making it easy to manage your ads.

Google Ad Manager Dashboard

Originally referred to as "My Client Center", Google Ads Manager offers many advantages for companies with complex marketing needs. You can:

  • Manage all of your ads in one place
  • Access campaigns across different accounts
  • Control who has access to different accounts
  • Quickly monitor and compare performance across separate accounts
  • Consolidate billing to better understand your costs

If your business needs access to many different Google Ad accounts, having a manager account can save you a ton of time and allow you to be far more efficient.

Why you should use Google Ads Manager accounts

If your business needs access to multiple Google Ad accounts, having one Google Ads Manager account can make you more efficient. Here are some benefits of using this tool:

to save time

Signing in and out of accounts takes time and also means you won't get a full picture of the data. The more information you have, the easier it is to optimize your ads. With a Google Ads Manager account, you can bring all of this information together in one place.

Improve the ROI

When it comes to running paid ads, it's all about return on investment. If you're not getting the right return on investment, there are other digital marketing strategies you could focus on. According to WebFX, the average small and medium-sized business spends between $ 108,000 and $ 120,000 per year on PPC. You can use Google Ads Manager to ensure that you are getting the most from your advertising costs.

Who should use Google Ads Manager accounts?

Google Ads Manager accounts are ideal for businesses with multiple ad accounts. The most obvious example is advertising agencies, but this also applies to companies of all sizes that do a lot of PPC.

Ad manager accounts are particularly useful for marketing agencies because you can integrate them seamlessly with customer accounts.

For example, my agency works with clients from all over the world. It is therefore not possible to log into each customer account with a separate user name and password. Instead, we can use Google Ads Manager accounts to manage up to 85,000 accounts (depending on ad spend) in one place.

This makes life easier, but it also makes the data much more powerful. When you have all the insights of 100 customers in the same industry in one place, it's much easier to see where campaigns are doing well or where there is room for improvement.

In addition, this type of account allows customers to securely share access to their ad accounts. The customer does not need to disclose their passwords or bank details and can still make changes to the account or unlink the manager account if they so choose.

While marketing agencies are most likely to run paid ads on the scale that they can benefit from using Google Ads Manager accounts, there are many other companies that run multiple ad accounts.

Large companies with multiple departments may have separate marketing teams that run their own Google ad accounts. While it's important to make your marketing specific and targeted, which the multiple ad accounts make possible, you also need to have a clear view of the bigger picture.

By merging your accounts under Google Ads Manager, you can combine the individuality of segmented marketing with the advantages of a better overview and analysis.

How many advertising campaigns can I use in Google Ads Manager accounts?

The more Google Ad accounts you have to manage, the more beneficial Google Ads Manager becomes. While you can have up to 20 ad accounts in one email, Google Ads Manager makes it a lot easier to manage, and beyond 20 accounts, it's almost a necessity.

Regardless of the type of campaigns you're running, you need to be in control for Google Ads Manager to be beneficial.

Here are some of the campaigns Google Ads Manager can make a difference in:

Google advertising campaigns with multiple employees

Large paid advertising campaigns often involve multiple people working together, including managers, paid ad professionals, and team leaders. All of these people need access to the account, but they don't want to share passwords and grant full access.

When you have hundreds of campaigns, you want users to have easy access to the parts they need without having to share sensitive, non-essential details.

While you can do this with a regular Google Ads account, it is time-consuming to keep updating permissions for multiple accounts. Instead, you can securely share access from a central point with Google Ad Manager.

If you manage multiple ad campaigns and have multiple stakeholders, Google Ads Manager is a great way to make the process easier.

Google ad campaigns for people in different places in the sales funnel

One of the main advantages of paid ads is the ability to target specific groups of people. When you run an ad on Google, you're not just turning it off there and hoping the right people will find it. You set certain parameters that ensure that your message reaches the right people.

For example, you can segment your audience based on where they are in the sales funnel. If you do, however, you need to be well organized to tweak each stage of the funnel.

When data is spread across many different accounts, it is almost impossible to track performance across segments. You need quick access to all of your campaign data and make changes based on certain insights. To do this, everything has to be in one place.

This offers a great opportunity to stand out as 76% of marketers don't use behavioral data to target customers with relevant ads.

Google advertising campaigns where analytics overlap

The key to optimization lies in analysis. When you have hundreds of campaigns data in one place, you are more likely to get the critical insights you need.

Most of your advertising campaigns share some similarities. Maybe they're targeting the same audience, they're in the same niche, or they're targeting the same point in the sales funnel.

Each campaign should be unique, but you can also learn a lot from comparing similar campaigns.

When you have all of your analysis in one place, you can use it to spot trends you might not otherwise see.

For example, you can run 20 different campaigns, all of which are aimed at people at the decision-making stage of the sales funnel, and one of them is particularly powerful. Even if your campaigns are in completely different industries, the data can help you figure out why this one campaign is doing so well and find ways to do it in other markets.

The more data you have, the more useful it becomes. With Google Ads Manager, you can bring all of your analytics together in one place.

Google retargeting advertising campaigns

Retargeting is an incredibly useful tool for marketers, and Google Ads Manager makes retargeting even more powerful.

When people click your ads and visit your website, browser cookies add them to your remarketing audience so you can target them with very precise ads. People who have already visited your website are more likely to become customers. This can be a great way to increase your ROAS (Return on Ad Spend).

Need help setting up retargeting ads? Here is my A to Z on setting up your retargeting on Google.

With Google Ads Manager, you can make better use of retargeted data by taking back the hard work you put on other campaigns. For example, if a certain type of audience or ad works well in one industry, you can test it vertically in others.

Setting up and using Google Ads Manager accounts

Setting up a Google Ads Manager account and linking all of your ad accounts is easy and might make your life easier.

Google Ads Manager Account Home

  • Go to the main Google Ads Manager page and click Get Started.
  • Answer a few quick questions about the number of page views your website has viewed and whether you have an AdSense account

If your website has more than a million page views per month, you will be asked to get in touch.

Contact form for the Google Ads Manager account for websites with more than 1 million views

  • Fill out the contact form with information about your company.
  • A Google representative will contact you and help you set up.

If your website has fewer than a million page views per month:

  • Create a new AdSense account or sign in to your existing one
  • Name your account
  • Choose what you use your account for
  • Choose a time zone
  • Choose the currency you want to use for your campaigns
  • Accept the general terms and conditions
  • Hit "Save" and you're good to go

Once your Google Ads Manager account is ready, you can link your ad accounts or those of your customers:

  1. Click the Existing Account link (next to to create an account).
  2. Enter the customer account's Google Ads ID (this is the ten-digit number in the top right corner).
  3. The customer account receives a request to link to the ad manager in their account.
  4. The customer account must accept the request.
  5. The customer account selects the level of access it grants: administrative, edit, or view.
  6. Once the customer accepts the request and grants you administrator access, you can manage this Google Ad account.

It only takes a few minutes to set up a Google Ads Manager account and link any number of Google Ad accounts. However, it can save you a lot of time managing your paid ads.


If you have complex PPC campaigns spread across multiple Google Ads accounts, Google Ads Manager can make a huge difference to your operations.

To maximize your ROI, all of your campaigns should work together so that you can target specific groups and take advantage of all the data you have at your disposal. This is very difficult when you run campaigns across different accounts.

When you create a Google Ads Manager, you bring all of your pay-per-click advertising together in one place, improving efficiency. Instead of logging into multiple different accounts and putting together lots of different analyzes, set up your Ads Manager account and get more out of your PPC.

Already set up with Google Ads Manager?

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