A brand new poster marketing campaign in London illuminates black artwork

Art curator Tanaka Saburi has organized a street exhibition with works by 12 creative people who are mainly Afro-Caribbean in background. The campaign was designed by Nina Kunzendorf and can currently be seen on billboards at 11 locations in London, donated by the outdoor advertising specialist Build.

The project, titled Undivided Divinity, is under the banner of Molasses Gallery, a newly founded open-air art initiative based in London. While molasses has historical ties to sugar plantations and the slave trade, Saburi said he chose the name as a positive metaphor for the work in the exhibition: a byproduct of black creativity in the face of adversity.

Left-right: Chinaza Agbor, Sharmaarke Ali Adan

The opening campaign features works by photographers Ronan McKenzie and Sharmaarke Ali Adan, illustrators Joy Yamusangie and Olivia Twist, Leah Abraham and King Owusu (both models and artists), designer Ashton Attzs and artists TJ Agbo, Alfie Kungu and Chinaza Agbor, Hamed Maiye and Hilda Kortei.

While the work is very diverse, Saburi chose the artists because of their "vivid use of colors that convey their own experiences within the spread in a unique way," he tells CR.

Olivia Twist

The project was developed to “educate the public in our own city of London with the knowledge of often pigeonholed artists” and coincides with a renewed discussion of the role and recognition of black artists in the creative industry. At the heart of this initiative is "promoting solidarity and unity among blacks" and ensuring that black artists are seen, says Saburi.

The first campaign runs until September and he is organizing other projects to start later in the year, including an open-air public gallery and an open-air film festival that focuses on local black directors and filmmakers.

Ronan McKenzieKing OwusuJoy YamusangieMolasses galleryLeah AbrahamMolasses gallerySharma brand Ali Adan

@themolassesgallery


COMMENTS