19 methods that will help you develop into an influencer
Interest in influencer marketing has increased 90 times since 2013. And I hesitate to pat myself on the back, but I'm recognized as an influencer in digital marketing.
But how? Why? In this article, we're going to cover how I became one and how to become an influencer in your own space.
1. Start by becoming an influencer in a niche field
The reason you need a niche is to start as a micro-influencer in your particular niche.
Micro-influencers create powerful word of mouth for small groups. They don't have the followers of a Kardashian, but they are much cheaper and can still reach enough people to make a difference in product sales.
Additionally, research shows they get twice as much revenue from paid ads and have a 37% higher retention rate.
It is not enough to just select the field that you want to influence.
Take my case, for example. Digital marketing is a broad topic, and I didn't get to the top by focusing solely on one broad keyword.
I started in the trenches of search engine optimization before learning content marketing, conversion rate optimization, influencer marketing, social media marketing, and more. I worked hard. to reach almost 300,000 Twitter followers.
One day you could reach 300,000 followers too. But to become an influencer, you have to start with one.
Start as an expert among your friends and colleagues.
Work on being the expert in your city and state.
Then become an influencer from there.
2. Create a content strategy
Once you have a niche, it's time to develop your content strategy. Content strategy can be a vague concept, but for the purposes of this post we mean things like publishing cadence, author's tone and voice, and content elements (text, graphics, etc.).
Even the Content Marketing Institute admits that there is no template for this because the needs and goals of every person and brand are different.
You can find a practical overview on the Usability.gov website.
For my content strategy, I have strict goals that I set myself to create a certain number of social posts on each network while maintaining blog quality and working on side projects. I also made sure that I use the same conversation tone and voice in my content (can you say that?)
Not particularly difficult, is it?
Once you are armed with this information, you can choose your channels.
3. Select your channels
There is no wrong answer as to which social channels to enable and avoid.
Facebook is the most popular with 94% of marketers using Facebook worldwide as of January 2020, followed by LinkedIn with 76%.
Facebook is by far the most popular with 61% market share in 2016. However, that figure fell from 65% in 2015, and other social channels are still valid.
While I enjoy my time on certain channels more than others, I don't play favorites when engaging with my audience.
I do my best to show up everywhere.
Besides Twitter, I'm on Facebook.
My site has a lot of traffic and a great conversion rate.
I'm also active on LinkedIn and Pinterest, which I think is even more visually appealing than Instagram. I also think it has more marketing potential than Instagram.
Finally, I have almost a million followers on my YouTube channel.
Each channel has a different audience (and audience size) who expect different content.
These are just my social channels. I am not including my blogging and guest blogging efforts.
You don't have to stay active on that many channels, just pick one or two to build your influence.
Think of each social channel as a different platform on which to reach your customers (and the general public).
4. Network within the branch
To become an influencer, you need to make real connections.
Everyone wants to sit on their couch at home and connect with influencers on social media.
It's just not an option. For example, popular tech influencer iJustine has 1.2 million Twitter followers.
She is very active with her followers but may not be able to engage with all 1.2 million individually in a meaningful way.
You can network with Justine Ezarik at technology shows like CES, Webby Awards, Streamys, and various other events. You can follow her social accounts to see what events she is attending.
Event marketing is a big trend and the opportunity to be an influencer visitor is enormous.
Why not make it a priority for the marketing itself?
Get off the couch, leave the house, and attend important events related to your niche. Or, even easier, visit online events that are becoming increasingly popular in the post-covid world.
You can start your search on the Trade News News Network for listings of trade shows around the world in any industry.
5. Participate in external forums
Getting popular on a social network has its advantages. For example, the most popular YouTubers are making more than $ 1 billion a year in advertising and sponsorship in 2020.
Not all of us can be so lucky. The rest of us need to venture outside of social media and participate in forums, comments, and other online discussions so that we can grow our fan base.
Any discussion you can participate in online improves your reputation, influence, and connections.
6. Create a website or blog
Conversations don't end on social media.
You will always have more to say than can fit in a tweet or Instagram post.
With a website or blog, you have a place to direct your social followers when you attract them.
Personally, I am a huge fan of blogging.
One of the best content management systems for creating a website or blog is WordPress.
Don't be an influencer for no reason.
Be ready to lead your followers into your well-designed conversion funnel by first including a link to your blog in your social media posts. A link on your website or blog can increase your audience's engagement on social media.
And it goes without saying that the longer blog content has to offer even more value than a social post in order to get clicks.
7. Give the conversation a value
If you don't add value to the conversation, you'll never reach the ears of influential people.
To become an influencer, you have to be the person people are talking to each other about.
Word of mouth is the most influential element in buying decisions today.
If you can impress people enough with your knowledge and conversation value, they'll sell everyone else to you.
Then they tell two friends and so on … until you become an influencer!
8. Always stay one step ahead of current events
There are two types of content: evergreen and current.
Evergreen content remains relevant forever, for example an article about a historical event.
Current content is hot right now but will soon be forgotten. Basically everything happens today.
Whenever I write a blog post, I always stay green as much as possible because you don't have to keep updating your content. However, on social media, the key to sharing is staying informed about current events.
For example, the biggest tweet from Ellen Carmichael of the Lafayette Company in 2017 combined the 2016 presidential election with the 2017 Super Bowl.
Using these contemporary imagery earned Carmichael a brand gain by appealing to Super Bowl fans who will remember the election.
Stay tuned as you go viral on social media.
You can use tools to keep up with social media trends. You can also set a Google News alert to monitor the entire internet for specific keywords and phrases.
Do what you have to to keep up to date.
9. Understand all channels
Even if you don't use a specific social media channel, understanding who is doing it is still important if you want to become an influencer.
For example, I'm not a huge user of SnapChat, but I understand that more than 250 million (mostly younger) users cannot be ignored.
Since the demographic data of the users of the individual channels are so different, each social network requires a different strategy.
For example, here's a table of post best practices to share on each channel during the holiday season:
While these differences are minor, they make a huge difference in whether you are a hero or a zero in your industry.
This type of chart allows you to prepare posts to plan ahead of time.
10. Remain authentic and branded
Back to the Super Bowl, it's an interesting event. Why? Because brands did the advertising as expected as the game itself. Many get away with epic TV spots that tell their brand story.
The takeaway: It is important to be authentic and stick to your brand voice to become an influencer.
Digital advertising spending increased 18% year over year in February 2021. TV advertising spending fell by almost 27% over the same period.
This means that having an authentic voice on social media is more critical than an expensive Super Bowl commercial.
It's free and will help you move from being someone to being a micro-influencer to being a major influencer.
11. Reply to comments
If you've ever visited my blog or social media profiles, you know that I actively respond to comments.
Here is an example from a recently published blog post that I promoted on Facebook a few years ago.
My followers love to ask me questions and comment on things, and I love to answer.
In this way, I've built a social community that participates in and engages with my content.
When answering, be sure to stay consistent and friendly.
Don't react to trolls and other haters unless you have a great zinger to help your brand image.
12. Get involved with the community
It is not enough to simply answer.
To become an influencer, you need to start conversations.
When Procter and Gamble's Mr. Clean Super Bowl ad was on the way, the company made a social media flash.
Within a minute of commercial airing, Mr. Clean Super Bowl had 11,700 social media mentions.
Social media was designed for this type of engagement.
And people stay engaged on these platforms.
Here's a handy chart that breaks down social engagement by platform and industry.
The more you engage with the community outside of your feed, the further you spread your influence.
Don't just reply to comments on your Facebook page.
Post in groups, post on friends' pages, and tag other influencers to get the community involved.
Don't be afraid to start your own Facebook group to get even more followers.
13. Publish new content consistently
I have been posting at least one blog per day on this website for a long time.
It's not easy, but I do. Why? I want to keep fresh content online for my readers.
I also have an online content-driven marketing strategy powered by my blog.
It's at the heart of my Facebook Page content and my Twitter content.
It's also at the heart of my Twitter content.
I can also broadcast my blog to my other social channels.
If I focus on my blog, I can share a wealth of content on all of my other channels.
It's the center of my long-term digital marketing strategy.
My blog is the foundation of how I got where I am today!
14. Listen to criticism
Being a creator of any kind or in public for any reason takes a lot of criticism.
Even the President of the United States or the richest man in the world cannot avoid criticism.
No amount of money or power can!
Yet so few of us can handle it.
Here is a Venn diagram from people who need and can handle constructive criticism.
As you become someone who can actually handle constructive criticism, you move from being a critic to becoming a more sophisticated influencer.
As an influencer, it's not about dictating what people do. It's about creating a movement and constructive criticism is essential for that.
Nobody wants to be surrounded by yes men.
What reminds me …
15. Remain approachable
Phil DeFranco is one of the most influential YouTube users with his SXEPhil account.
The reason lies somewhat in the production values and length of service.
More importantly, Phil remains approachable despite his success.
Studying topics as diverse as politics, social media, pop culture, and nuances of the YouTube platform itself, Phil takes an every-man approach.
Never get so caught up in social media fame that you become a prima donna disconnected from reality in your ivory tower. If you do this, there can be consequences.
The more approachable you are, the more influential you will be.
16. Look for new topics every day
I cannot stress enough how important it is to constantly generate new topic ideas.
It's harder than it sounds in the long run. That's why I use Google Alerts
I can schedule notifications to be sent to my email when my name is given on any frequency.
There are a ton of other customization features.
In addition to setting up Google News notifications, select a handful of publications to keep up to date.
I check blogs like Moz, Entrepreneur, and Hubspot daily to keep ideas for new topics in my head.
The more knowledgeable and versatile you are, the easier it will be to gain influence.
17. Automate posts
Automation is the latest marketing trend and it's easy to see why.
You gain efficiency and speed as well as valuable data.
There are many free tools that you can use to automate social media posts and plan your content in advance using content calendars.
This is how professional publishing and social agencies work.
For example, PowerPost can create a powerful content calendar for social, blogging CMS platforms and more.
Whatever you use, make sure you automate the posts so you have a steady stream of content.
Also note that blog posts can be set up automatically via the blog CMS to advertise on social media channels.
Whatever you use, make sure you automate posts so you have a steady stream of content.
Also note that blog posts can be set up automatically via the blog CMS to advertise on social media channels.
18. Follow the influencers and give shout outs
To be an influencer, you need to know other influencers.
Who you follow is almost as important as who is following you.
To expand your influence, you need to show people that they are influencing you too.
There is a hashtag group on Twitter called #Teamfollowback who believe in returning every episode.
I don't go that far, but I try to follow other influencers to reach their audience along with mine.
Many influencers also love giving followers, fans, and subscribers shout-outs.
Shout-outs make people feel like they are personally contributing to the community. They encourage participation.
Finally, it is the data that we need to quantify all of this work.
19. Quantify your efforts with data
Every social media site shows your impressions and audience interaction numbers.
It's usually on the front page.
However, this only shows half of your real influence.
With a website and Google Analytics, you can see the rest.
We can see which social channels are getting clicks on our website and how many people are converting from there.
Once you know how many posts it takes to generate a conversion, you can calculate an ROI for your social media activity.
This isn't the only benefit of being an influencer.
As I said at the beginning, you can influence other influencers and drive the conversation forward.
Just make sure to use your power forever.
How to become an influencer
19 strategies to help you become an influencer
- Become an influencer in a niche field
Start small; Pick a niche topic and become an expert in the field. Over time, you can expand your influence.
- Create a content strategy
Decide how often you will post, what your tone will be (e.g. casual or professional), and what elements you will use in the content you post.
- Choose your channels
Decide which social media channels you want to focus on.
- Network within the branch
Meet other experts in your industry by connecting with them on social media and attending industry events.
- Participate in off-site forums
Extend your reach by participating in forums, commentary discussions, and other online discussions.
- Create a website or blog
Create a blog to give followers a place where they can get to know you better and showcase your industry expertise. A blog can also give you more engagement data to show marketers that you want to pay for ads and endorsements.
- Give the conversation a value
It is not enough to just publish content. You need to add value to your followers by providing content that is new or offers a unique perspective.
- Always stay one step ahead of current events
Stay up to date with what's going on in your space and share it on your social channels. If people can look at you for breaking news in your industry, it will go a long way in helping you become an influencer.
- Understand all social media channels
Find out which channels are most relevant to your industry and focus your efforts there.
- Stay authentic and brand related
Tell your brand story often to motivate and grow your followers.
- Reply to comments
When people comment on your social media or blog posts, take the time to reply. People are more likely to follow you and interact with you when they feel they know you.
- Get involved with the community
Maintain a presence outside of your own channels. Start conversations, tag other influencers, join Facebook groups, etc.
- Publish new content consistently
Posting new content will keep and grow your follower list and please Gods' algorithm.
- Listen to criticism
By listening to and incorporating criticism, you can become a better influencer.
- Stay accessible
No matter how big you get, stay humble. Arrogance is a departure and can cost you followers and sponsorships.
- Look for new topics every day
The best way to stay up to date on industry trends is to set Google notifications. You should also spend time reading industry blogs. If you subscribe to industry newsletters, read these too.
- Automate posts
Make your life easier by creating your posts in advance and scheduling them to be published automatically using tools like PowerPost.
- Follow the influencers and give shout outs
Get noticed by other influencers by following them and tagging them in your posts. If you can gain their trust, they may be ready to return the favor. This could result in some of their followers following you one after the other.
- Quantify your efforts with data
Use the analytics tool that most social media channels provide to track your followers, engagement, and other data. These numbers can help you attract sponsorships as they prove your influencer status.
Influencer marketing is the latest trend in digital marketing as social media influencers are now able to quantify their audience.
What started as a hobby for many has grown into big business, and influencers like PewDiePie often learn from celebrities, politicians, and other prominent professions.
I'm an influencer today, but it wasn't always like that.
Everyone starts in the first place with no followers and nobody knows who they are.
It's the steps you take to build a following that ultimately determines how influential you are.
If you are interested in growing your brand and need help, reach out to us. I have a team of experts who can help you achieve your influencer goals!
Who are the most influential people in your niche?
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