15 examples of nice digital meals promoting
With over 660,000 restaurants operating in the US alone, digital food advertising is an incredibly competitive market.
To get noticed you need to combine humor, design, strategy and user engagement while starving your audience.
What Makes Food Advertising Unique?
Without creative marketing campaigns, the food industry could be pretty boring. Fortunately, there are so many ways to bring groceries to life in digital food advertisements.
What makes food advertising unique is its ability to turn the mundane into excitement.
A simple burger on a plate can become a narrative story about your favorite sports game.
To create unbeatable food advertising, you need to focus on high quality ingredients.
Here are a few things to consider when creating a unique food advertisement:
- Create visually stunning content
- Use high quality images
- Keep the text in the ad short and sweet
- Use video to get your audience's attention
- Appeal the audience's emotions with a story or nostalgia
- Personalize the food for a humourous touch
- Get creative with your graphic designs
- Stay up to date with the latest trends
Examples of great food advertising
Good food advertising should make your mouth water, grow your stomach, and warm your heart.
Along with smart marketing strategies, these food advertisements will help you create high-converting PPC campaigns that will take your brand to the global stage.
Here are some of our top picks for digital food advertising.
1. Jif peanut butter
Using motion graphics in your digital food advertising is a great way to grab the attention of your scrolling audience.
In this Jif peanut butter ad, a beating heart conveys the excitement and love the world has had for Jif. Branded in the typical Jif colors, it also offers clear brand awareness and integrity. This is a great lesson in brand marketing in a jar!
Staying up to date on trends, holidays, and seasons can help you deliver relevant food advertisements to your audience.
Seasonally customizing your PPC campaigns can help you create important audience connections and let your followers know that you are paying attention.
In this Twitter ad, @GoldfishSmiles used a narrative video to tell a classic St. Patrick & # 39; s Day story of two little fish who drank a little too much.
This food advertisement is fun, creative, quirky, and relatable. Plus, it's short and sweet, which makes it perfect for your Twitter feed.
3. No frills
No Frills is a Canadian supermarket chain that has made a name for itself over the past few years with humorous social media advertising.
No Frills is best known for its meme-worthy content that draws inspiration from the latest trends on the internet and delivers them through their social channels in dead content.
In this No Frills Facebook ad, No Frills uses the popular meme “Expectation versus Reality” and at the same time promotes the in-house pancake batter brand.
The result? A resounding laughing audience, hundreds of likes and comments, and a win on food advertising for this growing brand.
Sometimes all it takes to create a quality food advertisement is a bit of color and easy movement.
In this Clevr food advertisement, the brand shows its Matcha Chai Latte and Chai Super Latte beverages.
Simple design, soothing music and pastel colors give the viewer a relaxing feeling that evokes calm and serenity.
The ad is not only visually appealing, but also offers a wide range of advertising uses. Clevr could easily use this food advertisement on a number of channels, from Twitter to Instagram and more.
5. Panera bread
This Panera Bread Facebook ad takes advantage of what we love most about food advertising: the food!
With an instant appeal to our most natural human emotion (hunger), this food advertisement sets the stage for our cravings. From there, high-quality pictures made from macaroni and cheese delight the senses.
It's so delicious you can almost taste it.
Another great thing about this food advertisement is that it uses a call-to-action at the end of the ad. In this way, Panera leads its audience straight to their desired end goal of buying some of their delicious macaroni.
6. Five guys
Five Guys is one of those brands that always keeps it real. They do a couple of things really well, namely burgers, fries, and milkshakes.
With this established brand identity, Five Guys can rely on the quality of their products more often.
In this advertisement they present one of their most popular products: the burger bun. The ad shows a picture of the bun warming up, just waiting to be ordered.
They also use a creative call to action at the bottom, telling viewers to find the Five Guys store closest to you. This is a great tactic for brands that are widespread and want to make sales in multiple locations.
With a bit of humor, an appeal to emotion, and a simple but effective image, this Instagram ad reminds customers that Five Guys know what they can do and they deliver it every time.
7. Burger King
Legacy fast food chains have had to get creative in recent years to capture the hearts of millennial viewers.
Burger King knows millennials love nostalgia and how better to address those emotions than bringing back their iconic chicken fries.
In this Burger King Twitter ad, the brand relates its chicken fries to some of the key human traits. While this appeal is absurd, it delivers the right dose of comedy to advertising.
Plus, using a custom graphic design is eye catching and fun. The design ensures that any millennial scrolling down stops and stares and remembers chicken fries from days gone by.
This campaign was featured in HuffPost and Time magazines and generated 380 tweets per minute in the Burger King ecosystem. This millennial marketing is done right.
There's no doubt about it, IHOP is an American classic. When it came time for the brand to celebrate 60 years of successful business, they wanted to do so in style.
This IHOP Twitter ad uses music, design, and graphics to thank its loyal customers for 60 years of continued service.
The creative copy of the post offers comedic relief and states that the brand has "been active for 60 years".
They also further entice viewers by pointing out a surprise announcement that is only available at a specific time. Using a deadline to encourage conversions is a great way to keep audience engagement over time.
This food ad immediately caught the attention of IHOP viewers and generated more than 43,000 retweets.
What was the big reveal? You can visit the IHOP Twitter page to find out.
9. Taco Bell
Emojis are part of the modern lexicon. Every day the online world is full of these fun little pictures that help us communicate through text.
Although emoji is constantly evolving, users often complain that their favorite images are not available in emoji.
Taco Bell decided to turn this idea on its head, and in 2015 they filed for a taco emoji to be included in the emoji dictionary.
Not only did Taco Bell launch a legendary advertising campaign, they also launched a petition to enlist emoji creators, the Unicode Consortium, on their cause.
The result? We now have a taco emoji.
This food advertising campaign consisted of one part passion and two parts humor, resulting in one of the most memorable creative marketing campaigns of the decade.
10. Hello Fresh
User generated content is a great addition to your marketing strategy.
A human voice can be heard in this HelloFresh story ad listing the benefits of the food delivery service in an honest and human manner.
The quality of the video is lower than we'd expect from a well-known company like HelloFresh, but it adds to the honesty of the post.
By using social proofs, HelloFresh can show its audience that its product is legitimate and trustworthy.
One of the easiest ways to appeal to the audience's emotions is to associate your product with a popular pastime.
Publix knows America loves soccer. They also know that no soccer game is complete without friends, drinks, and food.
This Publix Facebook ad ran during the southern US football season. It was aimed at users from the south who were known to like soccer and were over 21 years old.
If you're planning your weekend with a tailgate party and see this ad, you'll be instantly reminded to stock up on your favorite beer and snacks at your local Publix. This is emotional targeting at its finest.
Another great paid advertising tactic is offering a deal or using a coupon strategy.
In Wendy's Instagram ad, the brand uses a creative flatlay to promote their $ 4 for $ 4 summer sale.
This ad is effective in that it creates a story for the viewer. Once you see this picture you can instantly imagine yourself sitting by the pool with a cheap meal enjoying your best summer life.
Wendy manages to promote their sales, appeal to emotions, and create a narrative, all with a few pieces of cardboard and a chicken burger. This is impressive!
When creating digital food advertisements, it is important to use all of the tools available to you.
When you advertise using paid social networks, there are so many ways to get creative, encourage audience interaction, and showcase your products at the same time.
Take this Dunkin 'food advertisement as an example. Dunkin is promoting their iconic donut fries.
To create a hype around the publication, they created an interactive Instagram story using the survey function. This allowed their audience to vote on what they liked better: donuts or fries.
(Spoiler, the correct answer is donut fries).
While A / B tested these ads, Dunkin Donuts found that stories with a survey had 20% less cost per view than stories without.
Not only was this a creative way to increase user engagement, but the brand also gathered vital data to inform their future campaigns.
14. Dr. Pepper
Drinks and food go hand in hand. There's nothing quite like a cold Dr. Pepper next to your favorite food.
Dr. Pepper wanted to capitalize on the way its customers combine their drinks with other foods.
In this ad from Diet Dr. Pepper uses the brand of fun motion graphics and design to show off all the different snacks and meals that go well with the popular drink.
The use of music in the ad also adds a fun, youthful element to the viewing experience.
The final result? Viewers are both thirsty, hungry and looking forward to seeing their next Dr. Pepper break up.
15. Mochi Foods
Mochi Foods is a gluten-free Hawaiian food manufacturer that makes pancake mixes, bread, waffles, and more that use rice flour instead of wheat.
In this fun social media ad from Mochi Foods, they show viewers what they can create with a packet of Mochi Foods mix.
This ad is a great example of showing a product in action. Although a bag of Mochi Food Mix may seem a bit boring, the product gets new life as soon as we see how it can be turned into a delicious batch of fresh pancakes.
This display can be used on a variety of platforms making it diverse and varied.
You will be immediately hungry after watching it, which is a sign of effective food promotion.
To create successful digital food advertising, you need to develop unique campaign ideas and maintain a cohesive brand image.
It is also important to use your social media marketing tactics across channels, engaging your audience's emotions, using storytelling, and showcasing your products in action. These are great ways to create great food advertising.
With food advertising marketing so saturated, it can be difficult to come up with a paid advertising strategy that will actually get you noticed. If you are having difficulty creating your paid ads or you are having success, our agency is happy to help!
What tactics do you use when creating great food advertisements?
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